SEO Content Writing and SEO Copywriting - What's the Difference?

The term SEO content writing can confuse many people. They wonder if it means SEO copywriting or usual copywriting. The term may also mean both these things. But you need to know that there's much difference between this type of writing and SEO copywriting. A similarity between both is that they deal with the words on a webpage. However, both have different purposes. Knowing their distinct purpose will help you find the method you require to get the desired outcome. In this article, you'll understand both these terms in greater detail.  

SEO Content Writing and SEO Copywriting - What's the Difference

What Is SEO Content Writing?

Before knowing what SEO writing is, it's important to know about SEO. It is the process of enhancing a website to rank higher on the search engine. Thus, when a site ranks on the search engine, it increases its visibility for people actively searching for topics and services on which it has information. SEO content plays a decisive role in enhancing a website's visibility. 

Search engines want informative content that educates and solves the problems of readers. So the main aim of an SEO content writer is to make quality rich, and keyword-focused content. This content ranks on the search engines. As a result, it drives traffic to the website. SEO writers handle projects that include the following:

  • SEO optimized blogs
  • SEO optimized web pages
  • Landing pages
  • Guest posts
  • Conversion pages
  • Local SEO content

Businesses can work with SEO content writing services to produce a variety of content writing projects. The varied forms of SEO optimized content help them generate leads, capture traffic, and increase sales. 


What Does SEO Copywriting Mean?

Contrary to the above, SEO copywriting aims to turn traffic into sales and leads. But you also need to understand that there's not really such a thing as SEO copywriting. According to the experts in the field, there's no real distinction between a good copy or SEO content where one begins and the other ends. In simple words, a high-quality copy implies high-quality content. The quality of the copy is what matters. If you adjust it for SEO purposes, there should be no compromise in its quality. 

Many people searching for SEO copywriting are really looking for services that provide website content, ad copies, and blog posts. They can also be searching for a person who can write a good sales page. Many SEO writers themselves get enquiries about whether they can provide copywriting services. But while copywriting involves content, it does not necessarily also requires SEO. What it requires is a sales copy. Writing such a copy does not necessarily have to be a part of an SEO content writer's agenda. There's no doubt that despite a lack of a clear definition, the term SEO copywriting gets used by many. But you need to make some distinction between it and SEO writing. It will help you pick one suitable for your content and business. 


When Should You Think of Hiring an SEO Copywriter?

There are a lot of copywriters, as much as there are different types of projects. Just think about the varied platforms on which you can post about your services and promote them. Some of the leading ones include Google Ads, social media channels, Facebook ads, billboard ads, landing pages, sales pages, and product collection pages. These are some of the common ones. There are more platforms as well where you can publish content to get more traffic. 

You must hire a skilled copywriter when you work to get more traffic or generate leads. You may want more organic traffic, paid ad traffic or social media traffic. But for it to happen, you must get the services of an experienced copywriter who specializes in the kind of copy you require. 

Copywriters handle an array of projects like:

  • Social media ads
  • Email campaigns
  • Print marketing materials
  • Sales pages
  • Video scripts
  • Product guides and demos
  • Call to action buttons

You must find a copywriter who deals specifically in creating the content you need to get more traffic. But you can also look for a general copywriter and inquire if they are skilled at delivering your specific project. A good copywriter is able to write a quality sales copy by doing extensive market research. Their work fully resonated with the target audience.


Final Words

Now you must know the major differences between SEO content writing and copywriting. You can find a writer that aligns with your specific project and needs. If you are looking for one, it's always better to get in touch with professional SEO content writing services. They have a pool of expert copywriters and content writers who can handle various tasks.

Location: United States

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