7 Things To Know About Press Release Writing
Overview Writing a press release can be a fantastic way to build credibility, drive organic traffic, and make a whiz around your business. However, journalists receive an average of 250+ pitches a day. To get an editor’s attention, it is critical to follow the press release format when writing a press release . Before we get to the important things to know about press release writing , a quick reminder can help you with providing the framework for every efficient press release. • Who? - Who is the subject of the press release? Is it your organization, a product/service, or an individual? Who will be impacted by the news covered? Who do you want your press release news to reach? • What? - What is the story you are writing a press release about? What makes the press release newsworthy? • Where? - Where is the location? Is the location apt to the press release story? • When? - When is the event/news happening? When does your audience need to know the information? • Why? - Why