7 Most Surprising Facts About Email Writing You Should Know

Facts About Email Writing That Will Leave You Amazed!

Do you know that this year marks the 46th birthday of everyone's preferred form of communication, the email?! This form of electronic communication has stood the test of time, and its popularity shows no sign of abating. The origins of email writing go back to the 1970s, with the first email sent in 1971 by an American programmer Raymond Samuel Tomlinson who implemented the foremost email program. Email marketing dominates global communication today, and business owners everywhere leverage it to keep in touch with their customers. In light of these facts, it's only natural to appreciate this oldest form of online communication. Here are some surprising facts about it that will undoubtedly blow your mind.

Some Striking Facts About Email Writing

Email's origin and evolution are filled with exciting facts and details. Here are some that will leave you stunned.

1. Half the world makes use of emails

Currently, there are approximately 4 billion email users worldwide. It means that over 50 percent of the total population uses email as a form of professional and personal communication.

If you're reading this article and happen to be a business owner, you can well leverage this fact. Email campaigns allow you to tap into an extensive consumer base. Thus, prioritizing this marketing tool should be integral to your marketing strategy. Email writing services provide you with a variety of emails, like business emails, newsletter content, partnership proposal, and the like. The crisp and engaging emails nurture leads and allow them to remember your brand.

2. The meaning of the '@' symbol

Raymond Tomlinson, who is regarded as the father of email, used the '@' symbol to signal a host where the email came from. He borrowed this symbol from the payment document, where it replaced the preposition 'at.'

The sign allowed email messages to land at the recipient's inbox and enabled the email addresses to obtain a novel look, for instance, tom@computer2. 

3. The first email marketing success occurred in 1978

Shortly after Raymond Tomlinson developed the first email program, a marketing manager at Digital Equipment Corporation, Gary Thuerk, used email to boost his company's sales. 

He dispatched an email to 400 people who used ARPANET, an experiential computer network. In his email, he promoted and advertised DEC machines. Soon enough, his mail generated $13 million in sales. This email marketing blast happened in 1978.

4. Hotmail brought email marketing to the center stage

When the internet ascended on the scene, people were engaging in writing an email mainly for corporate purposes. It was more like the new kid on the block for the general public. A majority considered it too costly for daily use.

All this changed when Hotmail launched a web-based email service, Hotmail. This free email service allowed as many as 20 million internet users to communicate directly with each other through it. Marketers didn't waste any time capitalizing on this development and began using it to market and promote services.

5. An effective marketing email has a single CTA

Many marketers think that the more call to action (CTA) they put in their emails, the higher are the chances of people acting on them. While it may seem logical, it is quite the opposite. When you put too many CTAs, it only confuses the subscribers. Ultimately, it makes them abandon the message without taking any action at all.

6. 123456 is the most common email password

In 2009, email passwords across all countries were surveyed. It found that the most common password for protecting email is '123456.' This password takes less than a second to get cracked!

Apart from it, researches also reveal that most users use their own name as their password. Men more than women also use swear words while creating their passwords!

7. People unsubscribe from an email when they get too many of it

Email marketing is an excellent strategy for captivating customers. But it only results in the desired outcome when it's not abused. When people are bombarded with too many emails from a specific brand, they lose interest in engaging with the services. Put simply, the brand loses its charm and appears spammy to the readers. 

 

Final Thoughts 

Email writing is an integral element of effective communication in this modern digital age. Over the decades, many technologies have come and gone. Many got replaced by more dynamic solutions. But that has not been the case with email. It has successfully traversed the digital revolution and has come out practically untouched. Moreover, it is still growing at a tremendous pace. These striking facts are evidence of its transformation and growth.